Products

SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Explore core features and advanced tools in one powerful platform.

Build and customize online forms to collect info and payments.

Integrate with 100+ apps and plug-ins to get more done.

Purpose-built solutions for all of your market research needs.

Create better surveys and spot insights quickly with built-in AI.

Templates

Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

Resources

Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

Contact SalesLog in
Contact SalesLog in
Survey Platform

Filter by custom variables to spot patterns in your results

Filter by custom variables to spot patterns in your results

Modern marketing is all about attribution. With multiple campaigns running across multiple channels, knowing what’s working and what’s not can get complicated fast.

Surveys can be great tools for marketing campaigns, but they can also make your attribution headaches even worse. How do people who came from one part of your campaign answer your survey differently from people who came from another part? And how different are the opinions of people who came from your homepage from people who came from a landing page?

We know the answers to these questions could be crucial to the success of your marketing activities, so we’re making it a whole lot easier for you to find them.

You can add query strings to your survey in the form of Custom Variables and pipe in additional information about your respondents through your survey link. From there, you can use filters in SurveyMonkey Analyze to slice and dice your results based on the variables you’ve added and see your results from a whole new angle.

That means you’ll be able to tell how people from your homepage answered differently from people on your blog. And you’ll know exactly how different the opinions of people from your email campaign are from people on your social media campaign.

SurveyMonkey’s Help Center has everything you need to know about using custom variables in your next survey.

The best thing about custom variables is that they’re flexible. You can pass practically any information about your respondents you might find useful and use Analyze filters to find out more about respondents who fit those variables.

Here are just a few examples of custom variables you can use in your surveys and create filters for:

  • Marketing campaign ID
  • Previous page visited
  • Info you have available from cookies
  1. In the Create section of your survey, select Logic and choose Custom Variable
  2. Add your custom variables (how it appears in the URL string) and their corresponding Labels (how they’ll appear in SurveyMonkey Analyze)
  3. Generate or “pass” the variables through the survey by adding them to the end of your survey’s URL string
  4. Once you have responses, go to the Analyze section of your survey. Click on Filter and choose Filter by Custom Variable. Choose which custom variable you’d like to filter by and enter the matching words associated with it.

Once you’ve got a view of the custom variable you like, you can add more filters to get even deeper insights. For example, you could use filtering by custom variable to focus only on the people who came from a specific email campaign. After that, you can add additional filters to focus on people who came from your email campaign AND who answered a survey question a certain way.

There are practically countless opportunities for segmenting your survey results and finding hidden insights when you use filters and custom variables together. With a little bit of know-how, you’ll have surveys fully integrated into your next marketing campaign.

Want to try using custom variables in your next survey? Get started today.