Brand Pulse Survey: Attributes

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* 1. When deciding on a [CATEGORY], how important are each of the following attributes?

	Very important	Somewhat important	Not so important	Not at all important
Attribute A	Attribute A Very important	Attribute A Somewhat important	Attribute A Not so important	Attribute A Not at all important
Attribute B	Attribute B Very important	Attribute B Somewhat important	Attribute B Not so important	Attribute B Not at all important
Attribute C	Attribute C Very important	Attribute C Somewhat important	Attribute C Not so important	Attribute C Not at all important
Attribute D	Attribute D Very important	Attribute D Somewhat important	Attribute D Not so important	Attribute D Not at all important
Attribute E	Attribute E Very important	Attribute E Somewhat important	Attribute E Not so important	Attribute E Not at all important

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* 2. Thinking about [COMPANY], what word or short phrase first comes to mind?

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* 3. Which of the following, if any, do you associate with [COMPANY]? Select all that apply.

Attribute B

Attribute D

Attribute A

Attribute C

Attribute E

None of the above

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* 4. Do you agree or disagree with each of the following statements about [COMPANY]?

	Strongly agree	Somewhat agree	Somewhat disagree	Strongly disagree
Statement A	Statement A Strongly agree	Statement A Somewhat agree	Statement A Somewhat disagree	Statement A Strongly disagree
Statement B	Statement B Strongly agree	Statement B Somewhat agree	Statement B Somewhat disagree	Statement B Strongly disagree
Statement C	Statement C Strongly agree	Statement C Somewhat agree	Statement C Somewhat disagree	Statement C Strongly disagree
Statement D	Statement D Strongly agree	Statement D Somewhat agree	Statement D Somewhat disagree	Statement D Strongly disagree
Statement E	Statement E Strongly agree	Statement E Somewhat agree	Statement E Somewhat disagree	Statement E Strongly disagree

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* 5. Please select which statement best describes [COMPANY].

Their best days are ahead

Their best days are behind