Guide
Top product marketing trends
How personalization and a hyper-focus on the customer will help product marketing teams rise above the competition
Personalization is the name of the game for product marketers. From creating hyper-specific personas and relevant messaging to anticipating precisely what customers want—almost 60% of PMMs plan to roll out more personalized marketing efforts this year.
In this new report, learn about the top trends for PMMs, and how they plan to get closer to customers.
Get the report and discover:
- How 90% of PMMs reported they are already using AI—and where they using it
- Why 52% of PMMs agree that access to tools and resources is the the top factor to their success
- Key areas where AI will impact PMMs jobs; and why they are excited to do more
- Why 47% of PMMs are struggling to track the needs of their target market—and how they plan to keep up
Top Product Marketing Guides
How personalization and a hyper-focus on the customer will help product marketing teams rise above the competition
