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SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Explore core features and advanced tools in one powerful platform.

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Integrate with 100+ apps and plug-ins to get more done.

Purpose-built solutions for all of your market research needs.

Create better surveys and spot insights quickly with built-in AI.

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B2B Thought Leadership Survey Template

Use this template to garner data to inform your B2B thought leadership content marketing strategy.

SurveyMonkey is rated 4.5 out of 5 from 18,000+ reviews on G2.com

As a B2B content marketer, you understand the impact of providing meaningful, expert insight. Publishing thought leadership content builds authority and credibility, increasing brand equity. However, finding existing data to support your content efforts can be difficult.

Why not gather your own data? 

Our B2B Thought Leadership Survey Template was created by experts to help you simplify your content marketing process. With this template, you can ask the right questions and gather expert insights for thought leadership content. 

Are respondents optimistic about their industry’s direction? How do they feel about their company’s strategic use of technology? Our template helps you quickly survey professionals so you can write powerful thought leadership content backed by data.

Surveying professionals in target industries gives you valuable information for creating engaging and authoritative thought leadership content. With the SurveyMonkey Thought Leadership Survey Template, you can expedite the research process and rely on your own data to create compelling and insightful content. 

Key questions include:

  1. What is the most important issue facing your industry today?
  2. How optimistic or pessimistic do you feel about where your industry is headed in the next five years?
  3. What are your team’s top priorities this year?

Our B2B Thought Leadership Survey Template allows you to customize the template by adding or removing predefined questions to fit your needs. Additionally, you can add your branding to the survey template to enhance user experience and build credibility.  

This quick and easy-to-complete survey simplifies thought leadership content production. Consider sending it quarterly or bi-annually to keep your data up to date.

To create an online survey using the B2B Thought Leadership Survey Template, sign up or sign in to SurveyMonkey. You’ll be able to choose the template when you begin creating a survey.

We have so many powerful features to help you launch surveys quickly, but here are our most popular ones for new users.

Out-of-the-box themes, accessible color palettes, custom fonts, branding, and more.

Collect survey responses via email, website, SMS, social media, QR codes, offline, and more.

Automatic results summaries, filters, custom dashboards, crosstab reports, text analysis, & more.

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Read about our customers, explore webinars, and get guides on collecting feedback in your industry.

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Get tips on how to create better surveys, hear the latest product news, or check out our research.

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Access tutorials on how features work, learn more about billing, and contact Customer Support.

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Brand marketing managers can use this toolkit to understand your target audience, grow your brand, and prove ROI.

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Conduct market research faster for real-time insights and smart decision-making. Learn what agile market research is and how to apply the framework.

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How to use customer and employee feedback to drive innovation with insights from LinkedIn, FranklinCovey, and Hornblower.

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Only 12% of consumers plan to increase their holiday budgets in 2024. Discover 100+ stats and tips for business leaders to drive sales this season.